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Feeding America vs Gift Card NOV 14, 2022 – JAN 15, 2023
Partnership with Feeding America. Register to give and choice of gift card OR a donation to Feeding America. National partnership with local impact (funds distributed to local food banks).
Utilized Facebook and Instagram paid campaigns, email campaigns and text message campaigns.
Results
37,000 total registered donations, 22,000 total gift vouchers were redeemed. 12% of the voucher redeemers opted to give to Feeding America with their donation.
What They Chose:
![Results of what the 22000 total gift vouchers redeemed]()
Digital Campaign: Feeding America
![Image of the feeding America ad used on Facebook and Instagram]()
17 Facebook and Instagram placements within Feeds, Stories and Reels, In-stream ads for videos and reels, and Search results.
- Appointments scheduled: 472
- 50 appointments scheduled on a desktop - Facebook only
- 362 appointments scheduled on mobile - Facebook only
- 58 appointments scheduled on mobile - Instagram only
- Impressions: 1,821,101
- Frequency: 7.98
- The average number of times a person saw your ad
- Reach: 228,097
- Desktop reach - 25,856 Facebook only
- Mobile reach - 169,536 Facebook - 64,832 Instagram
- Peak impressions and reach around Christmas/New Year
- Ads resonated with older donors [55-64 age group]
Digital Campaign: Gift Card
![Image of the Gift Card ad used on Facebook and Instagram]()
17 Facebook and Instagram placements within Feeds, Stories and Reels, In-stream ads for videos and reels, and Search results.
- Appointments scheduled: 324
- 23 appointments scheduled on a desktop - Facebook only
- 278 appointments scheduled on mobile - Facebook only
- 23 appointments scheduled on mobile - Instagram only
- Impressions: 1,888,414
- Frequency: 5.72
- The average number of times a person saw your ad
- Reach: 329,923
- Desktop reach - 31,424 Facebook only
- Mobile reach - 248,824 Facebook - 83,392 Instagram
- Peak impressions and reach around Christmas/New Year
- Ads resonated with younger donors [25-34 & 35-44 age groups]
View best practice tips for each ad placement on Facebook & Instagram
Digital Campaign Comparison
| Feeding America |
Gift Card |
| Appointment Conversions 472 |
Appointment Conversions 324 |
| Cost Per Conversion $38.54 |
Cost Per Conversion $52.73 |
| Frequency on Social 7.98 |
Frequency on Social 5.72 |
News Releases
DONORS SUPPORT FEEDING AMERICA THROUGH GOOD GIVING PROMOTION
BLOOD PROVIDERS SEE STEEP DECLINE IN RATE OF FIRST-TIME DONORS
IMPACTLIFE, HOSPITALS URGE DONORS TO GIVE BLOOD DURING WEEKS OF CHRISTMAS AND NEW YEAR'S HOLIDAYS
JANUARY IS NATIONAL BLOOD DONOR MONTH
Earned Media
![Feeding America Channel 5 news article]()
Read More
![Feeding America HACAP check presentation and social media post]()
![Feeding America KWQC check presentation and article]()
Read more
SMS Campaign Content - Good Giving
Promotion dates Nov 14, 2022 – Jan 15, 2023
Gratitude changes everything. It turns every day actions into acts of grace. [Donor Preferred Name], you're eligible to give blood again, and it's in demand. Get 2X POINTS & your choice of a $10 gift card or a $10 donation to Feeding America! To schedule…
TRIPLE POINTS - yes! The giving (and receiving) is extra sweet next week! [Donor Preferred Name], give platelets Mon 11/21 - Sun 11/27 & get 3X points...plus your choice of $25 GIFT CARD or donation to Feeding America! Save your spot…
The giving season begins with you, [Donor Preferred First]. For one week only, give blood Mon 11/21 - Sun 11/27 & get 3X POINTS...plus your choice of a $20 gift card or donation to Feeding America! Find a location near you…
[Donor Preferred Name], helping those in need doesn't have to cost a dime. Blood donors needed today & later this week. Give by 12/11 & get a $10 GIFT CARD or a Feeding America donation! Schedule now…
Blood is medicine, and it's this season's best gift ever. [Donor Preferred Name], give blood by Sun. 12/18 & you'll get your choice of a $10 GIFT CARD or $10 donation to Feeding America. Plus...DOUBLE POINTS! Find a time to give…
Incoming: MAJOR holiday cheer! [Donor Preferred Name], give blood by 1/1 & get 3X POINTS & your choice of a $20 GIFT CARD or a donation to Feeding America! And we have extended hours this week to make the giving easier! To schedule…
Can you feel the excitement in the air, [Donor Preferred Name]? Give blood by 1/1 & get TRIPLE POINTS & your choice of a $20 GIFT CARD or donation to Feeding America. To book…
Email campaign content - Good Giving
Promotion dates Nov 14, 2022 – Jan 15, 2023
Subject line: Get 2X points and all the good feelings when you give this week.
Donate plasma and show your gratitude for every good thing.
[Donor Preferred Name], you can choose to support local food banks in addition our region’s blood supply when you give plasma this week. It's an amazing opportunity to do good. Are you in?
You are so needed right now. Donors of all kinds are in high demand, especially plasma donors like you. It's clear: giving soon is critical to help regional hospitals and their patients.
When you make a plasma donation this week (11/14 - 11/20) you'll get all the good things:
Double points for your donation. Use your points to shop for great gifts in our donor loyalty store.
Choose a $25 gift card (Target, Walmart, Amazon +more) or a $25 donation to Feeding America which offers support to local food banks within our 4-state region.
Tree planted on your behalf of your donation to support healthy forests. Learn more.
Appointments are required. Finding your appointment is easy: call ImpactLife today at 800-747-5401.
Thanks for giving. You mean the world to us.
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